Built by someonewho needed it.

My name is Tommi Salmelainen. I have been making music since the 1990s, and I know the strange little exhaustion that can come with promotion: you want people to hear the work, but the practical path to publicity is often slow, scattered and easy to postpone.

Press outreach takes more than a good song or a good story. You have to shape the message, gather the material, find suitable media, track contacts, send everything out and hope the right editor has time to notice it. After a few rounds, promotion can become the thing you know you should do, but quietly stop doing.

Fyier was born from that problem. It gives music senders one compact way to create a clear music notice or song promo, add the essentials and route it to media whose focus actually matches the story.

It is built for the other side too. Media users should receive more relevant music stories in a consistent format, in a preferred reading language, without having to piece together missing details from scattered messages.

Fyier is in beta because it takes both sides to make this work: senders with real stories, and media users who want relevant stories to cover. During beta, Fyier is free for media users and free for FYI senders.

Get heard. Spread the word.